The brief.
A personal brand with a real audience and no way to sell knowledge at scale — the classic ceiling for anyone whose expertise is the product.
What we did.
So we built the commerce and content architecture underneath it: study guides, a Smart Start series and a paid membership community, all on WooCommerce so the catalogue lives alongside the content rather than in a separate silo. The School of Fish framing gives the membership an identity rather than making it feel like a paywall.
The build.
- Client
- Miss Angler
- Industry
- Angling Education & Membership
- Platform
- WooCommerce
- Region
- South Africa
- Delivered
- 2024
Why this stack: WooCommerce, so the catalogue lives inside WordPress alongside the content and the client keeps full control of pricing and checkout.
Tags: Membership · E-Learning · WooCommerce. Part of our Website Design work — see the full portfolio of 32 live builds.
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